24Task.com jobs - Paid Media Specialist

Role

As a PPC Analyst, you will build, manage and optimize paid marketing campaigns using Google & Facebook, and will work towards meeting goals and objectives.

Responsibilities

• Define and execute online marketing campaigns across multiple channels such as Search, Display, Remarketing & Social
• Build out, analyze, and constantly improve performance on campaigns through optimizing account/campaign structure, bid & budget optimization, and constant ad & landing page testing.
• Understand & master tools such as - Google AdWords & Bing interface, Adwords Editor, Bing Editor, Facebook Ads, Google Analytics, Semrush, etc.
• Build expertise in organizing data for analysis using Excel & PowerPoint (Performance Analysis, Client Dashboards, Monthly Plans, etc.)
• Draw inferences from data and test hypothesis using statistical techniques
• Define and implement routine reports (weekly / monthly)
• Provide detailed monthly and quarterly results overviews to clients
• Participate and support in delivering results and presentations to clients
• Learn and adopt PPC frameworks for performance optimization.
• Stay abreast of current trends and best practices in PPC marketing - new channels, features, methods of analysis
• Experience in App campaigns Goole and IOS Appstores.
• 5+ years Experience Required

Desired Skills

• Strong proficiency in Excel
• Knowledge in Statistical techniques will be an added advantage
• Strong written & verbal communication skills
• Ability to work in a fast-paced environment - should excel with minimal supervision
• Excellent attention to detail