ICB Solutions LLP jobs - PPC Manger/Expert

Job Summary

Responsibilities and Duties

• We are looking for a PPC (Pay Per Click) Manager/Specialist to run PPC campaigns and monitor paid search budgets.In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
  

Responsibilities

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends

Requirements

• Proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Expert in email marketing
• Lead Generation
• Paid Marketing
• Amazon Paid Marketing
• Re-targeting
• Business Planning
• Social Media Marketing

• Video Ads and Channel growth
• Calling and client conversion
• Knowledge about the sales / Conversion funnel

Required Experience, Skills and Qualifications

• Experience:3 to 5 years
  
• Education:Graduate
  
• Location: Mohali
  

Note:

• Candidate Should be willing to work in US Shift
• Able to handle Team

Benefits

• Salary Hike in every 6 Months
• Alternate Saturdays Off
• Night Allowances
• Work from home facility
• 45 leaves/year Policy
• Incentives on Targets
• Great working environment