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PPC Manger/Expert

ICB Solutions LLP
4 Years
30,000 - 50,000 Per Month
Job is expired
Posted on 12 Dec 18
Job DescriptionLast Date 10 Feb 19

Job Summary

Responsibilities and Duties

  • We are looking for a PPC (Pay Per Click) Manager/Specialist to run PPC campaigns and monitor paid search budgets.In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Responsibilities

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends

Requirements

  • Proven experience as a PPC Manager or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Expert in email marketing
  • Lead Generation
  • Paid Marketing
  • Amazon Paid Marketing
  • Re-targeting
  • Business Planning
  • Social Media Marketing
  • Video Ads and Channel growth
  • Calling and client conversion
  • Knowledge about the sales / Conversion funnel

Required Experience, Skills and Qualifications

  • Experience:3 to 5 years
  • Education:Graduate
  • Location: Mohali

Note:

  • Candidate Should be willing to work in US Shift
  • Able to handle Team

Benefits

  • Salary Hike in every 6 Months
  • Alternate Saturdays Off
  • Night Allowances
  • Work from home facility
  • 45 leaves/year Policy
  • Incentives on Targets
  • Great working environment
Job Role

Job Type

Interview Type

Face to Face Interview, Telephonic Interview

Company Description
We are a digital agency dedicated to enhance the reputation of your brand with a diverse range of services. We work differently, because a unique approach is needed to understand the interaction of people with brands and we implement best in-class approach strategy to create brand awareness. From designing a website to branding and implementing an internet marketing plan we are a one stop solution for all your business needs. iCodeBreakers help you get a stunning, dynamic and responsive website design that can meet all the modern technological needs efficiently. Our designs speak your business and we work with perfection to do so. We also work on each component of design and development. Thus, we give PSD to HTML, PSD to Magento, Wordpress, Joomla and Shopify services along with web development services that include Ecommerce integration (Magento, Shopify, opencart, Custom e-commerce),Theming & Integeration (Wordpress, Joomla, Hub support),Core/Frameworks (Corephp, Codeignitor) which gives your business a strong identity.
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