NextGen Global Services Pvt Ltd. jobs - PPC Specialist

Job description

Roles and Responsibilities

• Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.

• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

• Good understanding of e- commerce campaigns, merchant center & catalog ads.

• Manage and maintain updates for large keyword lists.

• Provide creative copy suggestions and graphical ad templates.

• Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.

• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

• Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

• Keep pace with search engine and PPC industry trends and developments.

• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals

• Monitor and evaluate search results and search performance across the major search channels.

• Communication to team and management on project development, timelines, and results.

• Work closely with the other team members to meet client goals.

Desired Candidate Profile

• Must have 1-2 years experience in similar domain.
• Pro-active Attitude
• In- depth knowledge on Google Adwords, Campaign Management.
• Knowledge on tools like Hootsuite,Semrush.
• Ability to handle work pressure

Perks and Benefits

RolePPC /Pay Per Click Specialist

Industry Type Internet, Ecommerce

Functional Area Marketing, Advertising, MR, PR, Media Planning

Employment Type Full Time, Permanent [ Night Shift ]

Role Category Online/Digital Marketing

Salary : 3L-5L / PA