Job description
Roles and Responsibilities
- Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Good understanding of e- commerce campaigns, merchant center & catalog ads.
- Manage and maintain updates for large keyword lists.
- Provide creative copy suggestions and graphical ad templates.
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
- Monitor and evaluate search results and search performance across the major search channels.
- Communication to team and management on project development, timelines, and results.
- Work closely with the other team members to meet client goals.
Desired Candidate Profile
- Must have 1-2 years experience in similar domain.
- Pro-active Attitude
- In- depth knowledge on Google Adwords, Campaign Management.
- Knowledge on tools like Hootsuite,Semrush.
- Ability to handle work pressure
Perks and Benefits
RolePPC /Pay Per Click Specialist
Industry Type Internet, Ecommerce
Functional Area Marketing, Advertising, MR, PR, Media Planning
Employment Type Full Time, Permanent [ Night Shift ]
Role Category Online/Digital Marketing
Salary : 3L-5L / PA