We are looking for a talent that will:
· Take a leadership role in customizing EzyAgric for the Indian Market. This involves among others research, user meet up as well as responding to user specific issues related to the app, leading to the overall efficiency of the product management in India.
· Manage day-to-day execution of all product activities for the purpose of meeting the product and business goals in India
· Play a leading role in evaluating market trends, product industry, and competition strategies from which he can make recommendations on product pricing and positioning
· Collaborate on developing product strategy and roadmap based on user needs and strategic opportunities. He/she is the voice of the user within the company through research and regular interaction with users.
· Manage and responds to user feedback to direct better user experience.
· Be responsible for designing marketing material for the app in collaboration with K+S India and EzyAgric home office in Uganda
· Be responsible for coordinating the development & dissemination of a constant stream of digital content, including videos & infographics on best agricultural practice
· Coordinate the local App marketing communications, events, demos, and launches. A combination of above-the-line & below-the-line marketing would be used here.
· Perform engineer or designer skills assessment with whatever tools or stack you want to use is a plus.
You need to be able to fit in at the farm one day, then the next have a meeting with the CEO of an Agro dealer shop.
QUALIFICATION AND SKILLS:
A Bachelor’s degree in engineering/science or another technical discipline, with 8-12 years of experience in the high tech product development space; OR a strong MBA with a minimum of 8 years of experience in the high tech product development space. High tech (IT) experience is mandatory. Experience in the mobile app space is a plus.
· Digital marketing experience. This includes digital content creation & dissemination via Social Media or SEO.
· Project management & coordination experience
· Experience in commercialising & scaling of web or mobile apps
· Proficiency in Hindi; proficiency in Gujarati, Marathi, or Chhattisgarhi is a plus
· Experience at this intersection of agriculture & technology is a plus; experience working with farmers is also a plus
Someone with one or more of the following soft skills is desirable:
o Self-confidence & the ability to speak up / stand up for what one believes is right
o Empathising with the journey & experience of customers & colleagues
o Passion/positive attitude towards one’s work
o Agility & flexibility in getting the job done
o Critical/analytical & creative thinking, towards the solving of problems
EzyAgric is a mobile and web app that was founded in 2014 from Uganda with the aim of modernizing agriculture & making it more profitable, by digitising financing, high quality input sales, farm management, agriculture extension/advisory services, and produce market linkages. Currently, the application has over 120,000 farmers across Uganda.
EzyAgric is entering India, wherein its initial focus will be two-fold: agriculture extension/advisory services and farm management. EzyAgric is entering India in partnership with K+S Group, a leading provider of agricultural fertilizer & inputs, and advisory services, worldwide.
EzyAgric would like a unique and talented product manager to join the amazing team based in Gurgaon, India to lead product strategy, marketing, scaling and commercialization of EzyAgric India App for farmers and agribusinesses throughout India.
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