- Determines customers' needs and desires by specifying the research needed to obtain market information.- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.- Assesses market competition by comparing the company's product to competitors' products.- Provides source data for product line communications by defining product marketing communication objectives.- Obtains product market share by working with sales director to develop product sales strategies.- Assesses product market data by calling on customers with field salespeople and evaluating sales call results.- Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.- Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.- Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.- Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.- Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.- Completes operational requirements by scheduling and assigning employees; following up on work results.- Maintains product management staff by recruiting, selecting, orienting, and training employees.- Maintains product management staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.- Contributes to team effort by accomplishing related results as needed.Product Manager Skills and Qualifications:- Product Management, People Management, Understanding the Customer, Product Development, Requirements Analysis, Pricing, Planning, Competitive Analysis, Sales Planning, Inventory Control, Financial Planning and Strategy