Analyze and track competition to take proactive steps to counter them
Providing trainings to acquisition channels
Innovating various new channels of acquiring NRI customers
Revenue Generation
Ensuring profitability of each NRI product vis a vis product wise cost management
Ensuring effective/ active customer engagement program from a Branch perspective
Driving deepening campaigns at Branches
Risk Management
Suggest documentation to process team standards keeping in mind legal frameworks covering Customer Declarations, Delegation Matrices and Exception Management
Superior Customer Service and Brand Management
Initiate Brand awareness during product launches, through collateralization/appropriate communication
Communicate YES Bank's Brand to channel/alliance partners, through re-iteration of philosophy, identity and standards
Strengthening of Systems, Control, Processes and Procedures
Take feedback from the frontline team and suggest areas of changes to process team where process needs to be redefined
Conduct periodic training programs on GIB with branches
Identify gaps with reference to costs incurred with no benefits for each product/ process
Conducting cost benefit analysis for each project/ process/ product development
Qualifications
Expected Candidate Profile
Key Competencies / Skill Set
Basic NRI / Remittances / Financial Products Knowledge required Should be well verse with FEMA Regulatory guidelines Strong Analytical abilities & Interpersonal skills
Desired Candidate Profile Candidate with minimum 3-4 years experience in NRI product or Remittances role
