Accomplished 33% increase in monthly revenue by monetizing the app which included defining differently priced products
catering to different user needs and adding discounts.
● Devised referral policy contributing 25% to weekly sign-ups by incentivising both the referrer and the referee.
● Decreased drop-off rate in onboarding funnel due to referral code to 0.1% by A/B testing the variants for two weeks and
capturing user behavioural needs and pain points.
● Clocked 50,000+ organic installs in 5 months of beta launch of the Gururkul App by defining GTM strategy and campaigns
with the marketing team.
● Tools used: Trello, Balsamiq, InVision, Mixpanel, Google Analytics, AppTweak, Firebase, Play Console
