Activation manager has to perform activities aimed at developing and implementing the long and short-term
consumer relationship building programs.
Developing and driving consumer promotional programs at all channels
Achieving and tracking deliverables from the promotional activities.
Designing and executing consumer loyalty programs at various platforms not limited to digital, POS and KOL’s.
Activation of new channels for increasing market share.
Developing tools and driving promotional plans for branding activity for new market.
Responsible for managing and execution of various activities of retail merchandise projects for the country. Projects
include BTL marketing, retail activation, in shop branding, etc.
Ensure time management of projects and effective communication with clients
Brand Activation: Lead high quality activations to further leadership across various touch points including (but not
limited to) Digital, Point of Buying, Housing Societies, Corporates etc.
Create the right communication suited for Point of Buying and customize it specific to the retail environment,
wherever needed
Responsible to collect patient data wherever possible.
Identifying the opportunities for sales growth.
Planning and developing make-up artist and bloggers workshops and building relationship with KOL’s to drive brand
awareness and usage.
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