s

Product Marketing Manager

Glynk
Experience : 2 Years
Location : Bangalore
Posted on 15 Oct 20
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Job DescriptionLast Date 14 Dec 20

Glynk's Product Marketing Management role offers a unique opportunity to help define and amplify the Glynk story and connect our products with customers


At Glynk, we believe there is a better way for brands to engage with their customers A more valuable, less invasive way where customers have intrinsic motivation to engage with the brand We're obsessively passionate about it, and our mission is to help brands achieve it We focus on building delightful community experiences It's one of the most underrated aspects of building private communities, and we see that as an opportunity We're excited to simplify brand communities for everyone through our software, education, and community


Our Product Marketing team’s mission is to generate customer insights that inform Glynk's product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth Product Marketing is a highly cross-functional role at Glynk, partnering closely with Product and Engineering, Sales, and Design to name a few Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch We are looking for a creative, analytical, collaborative product marketer to join our team


Who should NOT apply?

  • Looking for comfort rather than growth
  • You don’t think setting up tools, processes and building a team is interesting
  • Not looking to be hands-on


You should apply if you are:

  • A storyteller You have deep empathy for people and are able to adapt how you communicate to best reach and engage your audience—from Community Manager to CEO— and differentiate Glynk You have excellent verbal and written communication skills
  • Data-oriented Be extremely objective Shed all biases and pre-conceived notions Understand conclusion is the last step of learning Data drives all the decisions Where there is no data, get some data
  • Pro-active: Planned Organized Disciplined You can never sit idle or clueless nor can have anyone else do the same
  • Passionate about community You are keen to learn about how things work and are able to explain concepts in ways that even 8-year olds can understand
  • A team player Product Marketers collaborate basically with every team at Glynk You are able to work with a range of disciplines to execute on your work  
  • Ambitious Dream big and chase them all You understand 70% of the solution lies in getting to the bottom of the problem You then break down complex problems into many simpler problems
  • Stick to big picture while executing at the lowest levels Understand that anything can go wrong until you prove it to be right


You must be a Dreamer Thinker Doer Solver Seller Creator Leader



Your responsibilities

  • Deeply understand how to scope and execute marketing strategies needed to reach different customer segments: talk regularly to users and prospects and work with our Analytics team for qualitative and quantitative insights that inform your work - content, messaging, positioning etc
  • Advocate for our existing and prospective customers, be informed about our competitive landscape, and become the go-to expert to help shape the product roadmap and strategy
  • Develop product positioning and messaging informed by user research, market insights, and product understanding Work closely with a range of cross-functional teams—product managers, sales, design, PR, and engineering—to develop go-to-market strategy and drive launches for our products
  • Help enable user-facing teams at Glynk —Founders, Sales and Product teams to set pricing that aligns to the product value proposition and with our customer’s success
  • Marketing teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis 



Qualification

  • Bachelors degree in engineering, MBA would be a plus
  • At least 2 years' experience in product marketing or go-to-market; experience working in technology, infrastructure, or platform companies is preferred
  • Worked in an Agile environment - advantage
  • Gathering and prioritizing product and customer requirements
  • Excellent written and verbal communication skills and the ability to present and analyse technical information and strategies
  • Experience working on product marketing throughout a product’s lifecycle Experience in B2B marketing and working closely with sales teams is preferred  


What do you get?

Along with industry standards package, you get a chance to work with seasoned professionals at a stage where the platform should see widespread adoption, creating a tremendous growth opportunity for everyone associated


Go ahead place your bets now!


  • Product Marketing Manager
  • Experience : 2
  • Job Type : Full Time
  • Interview Type : Face to Face Interview


Job Type : Full Time
Interview Type : Face to Face Interview
Company Description
Glynk


About Glynk:


Glynk is a fast-growing SaaS company, providing a highly evolved customer engagement platform and development kit. The platform is among the most preferred choices of founders, marketing teams, and community managers who are looking to attract users and drive engagement on their platform. Headquartered in San Francisco, Glynk is backed by seasoned entrepreneurs who have had tremendous success in building world-class SaaS products. Founded by IIT & NIT Alumni with years of experience leading teams at product companies like Microsoft, Yahoo, and Akamai, Glynk is at the forefront of innovation in the customer engagement space. We are now ready to scale and are looking for superstars to join the team.

Apply now
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