Role: Product Marketing Manager
Experience: 8 to 12 years
Job Location: Chennai
This role involves driving the marketing efforts for a product line with a compound annual growth
rate (CAGR) of 70% to achieve the targeted revenue run rate of US$ 200 million in three years.
Responsibilities: The successful candidate will manage all aspects of pricing, promotions, channels, and advertising
for the product line, with responsibilities including:
- Assessing the strengths and weaknesses of our product line, promoting it across all
major channels
- Identifying essential product features to be promoted and tracking the effectiveness
of the campaigns across channels to boost the product line against competitors
- Recognizing opportunities for expanding the product line by pinpointing consumer
gaps, search trends, and competitors' strengths
- Collaborating with key channel managers to ensure alignment with budgets,
fostering success in both ad-driven and organic growth to achieve sales targets within
the product line's cost budgets
- Developing and maintaining relationships with stakeholders in online marketplaces
and digital channels
- Comparing products against competitors in terms of features, pricing, and listing
quality.
Skills
- Demonstrated experience in e-commerce, including listing, digital ads, and organic
search across one or more major channels
- Proven expertise in digital marketing strategies that drive sales, such as paid
advertising across various media and channels, email marketing, and affiliate marketing
- Experience in launching new products and comprehensive knowledge of product
marketing, including managing listings, pricing, promotions, and positioning
- Exceptional qualitative and quantitative analytical skills
- Ability to navigate a dynamic and complex ecosystem
- Adept at building relationships with both internal and external stakeholders
- Advanced proficiency in Excel and outstanding written and verbal communication
skills
What we Offer
- A fast-paced startup environment with limitless opportunities for impact
- A supportive culture that encourages personal growth and development
- Competitive salary
- Medical benefits and accident coverage
- Flexible office working hours