We are looking for passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies in online media and/or SaaS .
As our marketing ninja, you know what to tell the world about our product to have the maximum impact. You work closely with our Founders and collaborating cross-functionally with the Product, Marketing and Sales teams to translate complex technical concepts and features of our software products into inspiring product positioning, messaging, and value proposition and build Brand alongside.
In detail you will:
Campaign Management : You are responsible for creation and execution of end-to-end marketing campaigns to position our products as solutions for our customers and partners.
Market Strategy & Product Positioning: You’ll put together and deliver our technical and business-level messaging, you help Implement our go-to-market strategy, creating compelling stories and you craft sales enablement plans for our product offerings.
Content Marketing: You collaborating cross-functionally with the Product, Marketing and Sales teams to help create our communication strategies for our platform also by develop enabling collateral for all stages of the sales cycle, like slide decks, whitepapers, videos etc.
Brand awareness: Work on strategy for brand partnerships for Credgenics. Be responsible for our brand building strong brand with deep reach in ecosystem.
Social Presence : You increase our solutions’ social, digital and events presence and visibility.You take care of the creative development and publication of a wide range of product related marketing material from writing blog posts, thought leadership pieces, case studies, conducting webinars to conveying our products specs to our customers and partners.
Lead Generation: Supporting sales and lead generation efforts.
Market research: You analyze and report marketing KPIs to track impact. Research and analyse market trends, other relevant information to drive marketing strategy
Exposure to B2B SaaS/ Fintech products i will be an added advantage.
Excellent presentation and interpersonal Skills.
MBA from Tier I/ Tier 2 college in Business, Marketing, or other related discipline.
A marketer at heart & understand how to extract value partners are looking for.
You are familiar with current digital avenues brands leverage for various goals, especially awareness, visibility & engagement.
Expert knowledge of the marketing and social media landscapes & the ad tech ecosystem
Since we are a small organization, we function like a tight-knit family where we care for each other’s work but also for each other’s lives. We’ve often heard that the first 50 team members set the culture & pace of an organization, which is why we take time and carefully pick our team. We want to build an energetic team which does not easily take a NO from anyone and has an inherent desire to hustle and succeed in life. All such people are welcome to join us and design our organisation’s culture themselves since it’s still WIP!