s

Product Marketing Manager

Iron Systems
Experience : 4 Years
Location : Noida
Posted on 01 Oct 20
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Job DescriptionLast Date 01 Dec 20
Job Description

Work across the SaaS (Software-as-a-Service) product lifecycle in following the lean innovation model of product development, growth scaling


Leadership Responsibilities
  • Business Problem / Idea / Use-case / Market Segment Validation: Identifying a business problem, formulating the idea along with the use case, defining the market segment to have conversations to validate the problem at hand
  • Pre-Launch Stage: Product positioning, messaging, and overall go-to-market strategy
  • Post-launch Stage: Sales enablement, demand generation, driving product adoption
  • People Management: Hiring, mentoring, and guiding your team members
Key Job Responsibilities
  • Identifying the buyer personas that will help define the go-to-market strategy for the products
  • Product positioning messaging to target, attract and convert prospects / leads
  • Understanding implementing the mechanisms to reach out to the target personas via various channels ( LinkedIn / Adwords /other campaigns, lead databases, web campaigns, conferences, webinars etc)
  • Competitive market intelligence research on similar product offerings that helps aid the team s understanding of the market and articulating our differentiating position from competition
  • Go-to-market strategy and launch plans that outline in detail how the product will be promoted and sold
  • Demand generation planning includes working with engineering and product teams to create a plan for pre post-launch content generation, ensuring the entire web journey for prospects is in-place , preparation and planning for running campaigns, mechanisms to understand prospect behavior and product usage , applying strategies to enhance ROI on marketing spend etc
  • Marketing Budget management to manage spend across channels to maximize return on investment These will include experimenting across channels (google adwords , linkedin ads, other social media campaigns, webinars, conferences etc) , figuring out strategies which will work for the product suite leveraging data to boost return on product marketing expenditure
  • Driving product adoption through social media, client testimonials, whitepapers etc
  • Drive our content strategy for educating the market and acquiring new business
  • Build high performing, bold, committed product marketing team which will be action-oriented,
agile and support the growth of our overall business needs

Job Requirements
  • Bachelor s (BA or BS) or MBA, computer science, GIS or related field; or equivalent experience
  • 15+ Years of experience
  • Previous experience as a product manager, marketing manager, business analyst, or in a related field
  • In- depth understanding of Agile methodologies, product life- cycle, and up to date on industry standards and best practices
  • Understands building for scale, and the vision that re- usable services in our platform architecture will enable us to derive new products with a much shorter time to market
  • Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and standard product requirement planning tools (JIRA, Aha!, Confluence or similar)
  • Working knowledge of software development, software as a service (SaaS)
  • Comfortable working with multiple, cross functional teams, in- house and remote, domestically, and international
  • Excellent verbal and written communication skills
  • Able to build strong interpersonal relationships with engineering team, leadership, senior management, and internal and external stakeholders
  • Product Marketing Manager
  • Experience : 4
  • Job Type : Full Time
  • Interview Type : Face to Face Interview


Job Type : Full Time
Interview Type : Face to Face Interview
Company Description
Iron Systems
Company Overview

Iron Systems is an innovative, customer-focused provider of custom-built computing infrastructure platforms such as network servers, storage, OEM/ODM appliances & embedded systems. For more than 15 years, customer have trusted us for our innovative problem solving combined with holistic design, engineering, manufacturing, logistic and global support services.
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