Iron Systems jobs - Product Marketing Manager

Product Marketing Manager

Iron Systems
experience 4 Years
salary Salary not disclosed
qualification
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Posted: 1 Month ago
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Job Description

Job Description

Work across the SaaS (Software-as-a-Service) product lifecycle in following the lean innovation model of product development, growth scaling.


Leadership Responsibilities
  • Business Problem / Idea / Use-case / Market Segment Validation: Identifying a business problem, formulating the idea along with the use case, defining the market segment to have conversations to validate the problem at hand.
  • Pre-Launch Stage: Product positioning, messaging, and overall go-to-market strategy.
  • Post-launch Stage: Sales enablement, demand generation, driving product adoption.
  • People Management: Hiring, mentoring, and guiding your team members
Key Job Responsibilities
  • Identifying the buyer personas that will help define the go-to-market strategy for the products
  • Product positioning messaging to target, attract and convert prospects / leads.
  • Understanding implementing the mechanisms to reach out to the target personas via various channels ( LinkedIn / Adwords /other campaigns, lead databases, web campaigns, conferences, webinars etc.)
  • Competitive market intelligence research on similar product offerings that helps aid the team s understanding of the market and articulating our differentiating position from competition
  • Go-to-market strategy and launch plans that outline in detail how the product will be promoted and sold
  • Demand generation planning includes working with engineering and product teams to create a plan for pre post-launch content generation, ensuring the entire web journey for prospects is in-place , preparation and planning for running campaigns, mechanisms to understand prospect behavior and product usage , applying strategies to enhance ROI on marketing spend etc.
  • Marketing Budget management to manage spend across channels to maximize return on investment. These will include experimenting across channels (google adwords , linkedin ads, other social media campaigns, webinars, conferences etc.) , figuring out strategies which will work for the product suite leveraging data to boost return on product marketing expenditure.
  • Driving product adoption through social media, client testimonials, whitepapers etc.
  • Drive our content strategy for educating the market and acquiring new business.
  • Build high performing, bold, committed product marketing team which will be action-oriented,
agile and support the growth of our overall business needs.

Job Requirements
  • Bachelor s (BA or BS) or MBA, computer science, GIS or related field; or equivalent experience.
  • 15+ Years of experience.
  • Previous experience as a product manager, marketing manager, business analyst, or in a related field.
  • In- depth understanding of Agile methodologies, product life- cycle, and up to date on industry standards and best practices.
  • Understands building for scale, and the vision that re- usable services in our platform architecture will enable us to derive new products with a much shorter time to market.
  • Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and standard product requirement planning tools (JIRA, Aha!, Confluence or similar).
  • Working knowledge of software development, software as a service (SaaS).
  • Comfortable working with multiple, cross functional teams, in- house and remote, domestically, and international.
  • Excellent verbal and written communication skills.
  • Able to build strong interpersonal relationships with engineering team, leadership, senior management, and internal and external stakeholders.

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Job Particulars

Job TypeApprenticeship
Hiring Process Face to Face Interview

About Company

Iron Systems
Company Overview

Iron Systems is an innovative, customer-focused provider of custom-built computing infrastructure platforms such as network servers, storage, OEM/ODM appliances & embedded systems. For more than 15 years, customer have trusted us for our innovative problem solving combined with holistic design, engineering, manufacturing, logistic and global support services.
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Iron Systems recruiting Product Marketing Manager Experienced(4 Years) candidates candidates nearby Noida,.Iron Systems vacancies for Product Marketing Manager is recruited through Written-test, Face to Face Interview etc.
Iron Systems Company recruits a lot of Experienced(4 Years) candidates candidates every year based on the skills . The candidates with Diploma, M Phil / Phd, MA, BBA/BBM, BCA, BEd, BSc, MCA, MEd, MSc, PG Diploma, BFA, BSW are selected to full fill the vacancies in Sales / Marketing job field. The candidates nearby Noida, can apply for Product Marketing Manager position in Iron Systems. All candidates should have a degree or post-graduation in the required field based on the requirement mentioned. The jobs are available in Full Time basis. When it comes to the Iron Systems recruitment, candidates are mostly chosen for the department of Sales / Marketing . To learn more about the current jobs and other details, it is better to go through official site of Iron Systems and Teamlease.com. Find the latest jobs near you and near your home. So, that you don’t need to relocate. The Teamlease.com is a leading employment portal that researches the official site of Iron Systems and provides all the details about the current vacancies, the application process, selection process, interview test details, important dates and other information. Search and apply for the top job positions in Iron Systems and near your city and get a secured career.