The Vice President of Product Marketing will lead a team of marketers responsible for the messaging, packaging, and delivery of our products to the market You will also be responsible for bringing new products, features, and/or services to the market, working closely with our product team, and leading customer research This is a core role at the heart of all operations, from product development to marketing to sales
RESPONSIBILITIES:
Lead a team of marketers to ensure the success and adoption of our products as they go to the market
Grow the team through hiring and training
Make data-driven decisions to move the team and product forward and hit company goals
Develop the strategy for pricing, messaging, packaging, promotion, and selling of our products
Train and support sales and customer support teams on new tools and products
Serve as an evangelist for our products through thought leadership and blogging, social media, and speaking
Keep the company up-to-date with market trends and competition, and keep us several steps ahead of the competition at all times
