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Product Marketing Specialist

Schneider Electric
Experience : 0 to 3 Years
Location : Bangalore
Posted on 24 Oct 20
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Job DescriptionLast Date 18 Dec 20
Job Title Product Marketing Specialist

The Product Marketing Specialist is responsible for driving the marketing & launch strategy of battery backup, surge protectors, Racks & Power Distribution Units within Transactional & Edge Line of Business Our portfolio are widely used in Smart Home, Small & Medium Business(SMB),Enterprise server room, datacenters and Industrial environments

You will work with cross-functional global teams from product management, regional offer management, channel marketing, global marketing and sales to grow the portfolio You will report to the Head of Product Marketing for Transactional & Edge

What You Will Be Doing
  • Document customer challenges and conduct customer journey mapping
  • In charge of messaging & positioning the portfolio, telling stories about how they work and developing concise value propositions
  • Design, manage and execute marketing plans and launch strategy
  • Develop global marketing content targeting home consumers, SMB & Enterprise IT Managers personas, and create marketing & sales enablement kits to help sales & channel team sell more products The content includes but is not limited to high quality print ready brochures, sales presentations, social campaigns, eDMs (email marketing campaigns),SEO optimized product landing page web banners and other digital marketing content
  • Create Rich Media Content(videos, professional lifestyle images, interactive display, digital buying guide) for Ecommerce syndication in IT and Etail channels across regions
  • Partner with Taiwan & Shanghai based team to create technical documents eg data sheet, setup sheet, submittal drawing, Sketchfab 3D rendering, bid specifications and competitor comparison etc to ensure project wins
  • Create a variety of long and short videos for product launches and internal communication of key initiatives
  • Guide 3rd party agencies in developing videos, product lifestyle images for products of major and strategic marketing classifications
What Are The Skills
  • Bachelor’s Degree in English, Marketing, Communication, Mass Media, graphic design and relevant field
  • Advanced business writing skills in English
  • Gather and absorb complex technical information and turn them into a convincing marketing content with solid value proposition
  • Experience in video production and editing software
  • Proficient in InDesign and Adobe photoshop platforms
  • Proficient in drafting social media messaging and managing social media handles
  • Experience in managing eDM and other email marketing campaigns
  • Advance project management skills
Primary Location

IN-Karnataka-Bangalore

Schedule

Full-time

Unposting Date

Ongoing
  • Product Marketing Specialist
  • Experience : 0 to 3
  • Job Type : Full Time
  • Interview Type : Face to Face Interview


Job Type : Full Time
Interview Type : Face to Face Interview
Company Description
Schneider Electric
Apply now
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