In conjunction with the Marketing Lead, responsible for achieving financial and market success in the region for Molecular Biology, Sample Preparation & QPCR portfolios and providing region-level line-of-sight visibility (local pulse) to WW platform and Market Development. Manage Region market performance - short-term forecasting, sales and shipments, gap-to-close analysis and corrective actions as required in conjunction with Marketing Lead and sales leadership For assigned product portfolios perform detailed analysis and routine reporting of Region business performance (i.e. Region revenue, unit/solution actual sales to forecast, campaign implementation status and results) so that appropriate actions can be planned. Work with Regional Marketing Manager/Product Marketing Manager to recommend actions based on seasonality and competitive pressures, key partner performance and issues as appropriate. Optimize Region pricing in collaboration with Marketing Lead, RMDs, and Sales Leadership. Plans and executes Region- and country-level NPIs, price actions, upgrades and obsolescence of existing products. Focus Region Segment Campaigns and New Product Launches For assigned product portfolios work with Regional Marketing Manager/Product Marketing Manager and RMDs on the adaptation of global campaigns and programs for execution in the region to establish strong customer and category Country program adaptation and execution Local communications deliverables, web content and translations, support center preparation to support campaigns Industry and customer events Region industry relationship management Channel execution planning Internal regional campaign set up and communication to sales, Field Application Specialists, Field Service Engineers, Customer Service For assigned portfolios, responsible for working with regional marketing manager and RMDs on new product introduction/ launch execution (NPI) and deployment plan, including country level PR, local web content and local activities to support launch Develops and implements local sales and competitive response for campaigns and programs Training of Sales Team and Channel Partners Skills and Knowledge Business Knowledge/Intelligence Knowledgeable about how organizations function; knows how to get things done both through formal channels and the informal network. Marketing Excellence/Capacity Is quality driven; executes to strategy focusing on generating profitable growth for the business. Is committed to continuous process improvement. Balances competing interests and issues and readily readjusts priorities to respond to pressing and changing business demands. Business/Category Knowledge. Highly organized and able to manage multiple projects at one time. Learns Continuously. Academic Qualifications and Experience Masters degree in science (Ph.D. or MBA is desirable) with a minimum of 4/5 years of experience in marketing concepts and practices. Possesses knowledge of the current trends in the relevant markets and industry, Stays at the forefront of business, technical, and strategic developments. Possess an understanding of current technology and applications across target customer segments. Experience Marketing or Product Management of Life Science/Biology Products. Must be a Team player. Must have strong Analytical with excellent communication skills - both oral and written, and strong organizational skills
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