Role Profile: Product Sales Engineer
1. BASICS Date 23-May-19 Team Business Development Grade/Level NA
Reports to Business Development Manager
2. PURPOSE OF THE ROLE
Expand the Customer Base along with relationships with existing customers by continuously proposing solutions that meet their objectives,Ensure the correct products and services are delivered to customers in a timely manner. Resolve any issues and problems faced by customers and deal with complaints to maintain trust,Play an integral part in generating new sales that will turn into long-lasting relationships.
Role profile validated by: Signature and Date
Role Product Sales Engineer Function Product Sales Location Pune Role Holder's Signature NA
Role profile approved by: Signature and Date 3. KEY RESPONSIBILITIES AND ACCOUNTABILITIES
Lead Generation
Pipeline Management (TOFU)
Identify Key Buying Influencers
Prospecting
Lead Nurturing
Prepare Customer Profiles
Manage Data for propsective clients
Create content for Marketing Strategies
Emails Study New Product ranges of
Enable Faster Pipeline Propects
velocity into BOFU
Generate inquiries and leads
Send new product launch/ for Prduct portofolio
upgrade flyers to prospects
Calls
Maintain Deal Prospect Ageing
Follow up e-mails and calls
Use inbound and outcound techniques
Fix up appointments for KAMS
Funnel Analysis for TOFU
Send collateral for increasing brand perception
4. KNOWLEDGE AND SKILLS
Education BE ( Mechanical Engineering),MBA ( Marketing) added advantage
Experience
Social Communication Customer Need Understanding
Intelligence
Gather Insights from customers for New Product requirement and development
Compititive Benchmarking
Research about Industy trends
3 - 4 Years Sales Experience in Engineering Services. You will be having a Knowledge to Understand Requirements of Clients. Experience of Handling Key - Accounts is essential. You should have experience in Closing the Deals from RFQ/RFP/RFI stage. You should have Good Interpersonal & Communication Skills.
Competency Required
Functional Leadership Technical Selling skills Metrics based Results orientation Automotive product / sub assemblies/ Forecast and Environment Scanning
Customer Relationship Management Establish connect with customers in
Business Plan Preparation Marketing for lead generation conceptual explaination
Team Management Industry Research and Analysis Strategic Thinking
5. KEY INTERACTIONS Directors
Client R&D/Innovation team Internal Sales & Marketing
Design Engineers External
Client Purchase Team Clients Decision Makers High Strength Innovation Team
Client'sTechnical Buyer / Economic Buyer
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