Assist with OTC & E-commerce projects, including ideation and data gathering, and following
through to ensure projects are moving forward in a timely manner
Provide updates and other reporting as requested on key initiatives, customer/market trends,
and competitive intelligence.
Manage trade shows, events, website updates, PR/social media for key initiatives. Evaluate the
effectiveness of communications and recommend improvements.
Act as product expert. Ensure product knowledge throughout sales, customer service, training
manager and technical and business development community is maintained.
Support sales efforts for top line sales growth via sales tools creation and promotional program
creation and implementation.
Provide sales staff with comparative product analysis, competitive product and marketing
strategies, and feature and benefit summaries.
Develop content for marketing communications and design in coordination with global teams to
ensure brand guidelines are adhered to and the messaging is consistent
Assist with new product launches and trainings
Support medical education programs and KOL management
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