Public Relations Marketing Executive jobs in Kolkata at RCHobbytech Solutions Pvt Ltd

We are looking for an enthusiastic Public Relations & Marketing Executive to manage the relationships between a company and external parties.
The person will be the one to project the “face” of the company and will be instrumental in enhancing its popularity and trustworthiness.
The person should be a talented to undertake marketing projects for the benefit of our company.
He/ She will organize creative campaigns and promotional events that can make a difference for our company’s success according to trends and customer requirements.
The ideal candidate will be passionate for the “art” of marketing and will have an abundance of ideas for building efficient strategies. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and public image.
The goal is to build a strong communications network around the company that will ensure good relationship with the general public and rising awareness of the company and its brand and reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.

Responsibilities

Devise creative public relations strategies that fit company profile
Develop effective PR plans using appropriate strategies and tactics
Organize and coordinate PR activities
Use a variety of channels (TV, press, internet etc.) to maximize company exposure
Liaise with marketing professionals to ensure consistency in promoting corporate image
Arrange for interviews or public speaking events and construct press releases
Advise company on handling sensitive public issues to preserve reputation
Assess opportunities for sponsorships and other partnerships and manage relations
Analyze results of PR campaigns or efforts and prepare reports
Conceive and develop efficient and intuitive marketing strategies
Organize and oversee advertising/communication campaigns (social media, TV etc.),exhibitions and promotional events
Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
Initiate and control surveys to assess customer requirements and dedication
Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
Monitor progress of campaigns using various metrics and submit reports of performance
Collaborate with managers in preparing budgets and monitoring expenses

Requirements

Proven experience as public relations & marketing executive or similar role.
Proven experience in coordinating and managing effective PR campaigns through various channels
Solid knowledge of social media (blogs, Facebook, Twitter, etc.)
Excellent communication and presentation skills; comfortable as a public speaker
Ability to build strong relationships with key people or organizations
A creative mind partnered with the ability to find the best practical solutions
Good understanding of market research techniques, data analysis and statistics methods
Thorough knowledge of strategic planning principles and marketing best practices
Proficient in MS Office and marketing software (e.g. CRM)
Familiarity with social media and web analytics (e.g. WebTrends)
Strong organizational and time-management abilities
BSc/BA in Public relations, marketing, business administration or relevant discipline.
Exp : Minimum 1 year
Background Preferred : Mass Media Graduates
Skill Sets : Excellent Writing Skills / Adept at Powerpoint Presentations
Mandatory - [Work experience certificate and References mandatory]

We develop unmanned (UAV/ROVERS/AUTOMATIZED) systems catering various B2G and B2B industries i.e. Agriculture l Defence l Emergency Response l Forestry l Healthcare l Real Estate l Oil & Gas l Mining l Inspection and Surveillance.

Its expertise lies in design economically viable systems idle to penetrate inaccessible areas fast and easy, reducing risks, gathering higher density data for accurate results with real-time tracking and overview of the situation from a remote site.

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