K12 Techno Services jobs - Public Relationship Officer

Responsibilities:

Work as part of an account team (in smaller public relations office/organisations you may be the sole PR lead or work as an agency PR officer) where you’ll plan, develop and implement PR strategies

Build strong relationships and networks with colleagues, clients and the media and answer enquiries from the media and other organisations

Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients

Research, write and distribute press releases to targeted media

Collate and analyse media coverage

Write and edit in-house magazines, case studies, speeches, articles and annual reports

Prepare and supervise the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes

Devise photo opportunities and coordinate studio or location photography

Organise events (such as press conferences, exhibitions, open days and press tours),source speakers and seek out sponsorship opportunities

Maintain and update information on the organisation's website

Manage and update information and engage with users on social media sites such as Twitter and Facebook

Prepare regular client reports and attend client meetings

Commission market research

Undertake research for new business proposals and present them to potential new clients

Foster good community relations through events such as open days and through involvement in community initiatives

Manage the PR aspect of a potential crisis situation.

Requirements:

Background in researching, writing and editing publications

Proficient in MS Office and social media

Familiarity with project management software and video/photo editing is a plus

Strong communication ability (oral and written)

Excellent organizational skills

Ability to work well under pressure

Creativity and problem-solving aptitude