Brand approval / conversion for enhancing share of business
Conduct technical meets in the Zone for influencers (e.g. Architects, Engineers, Consultants etc.) and explore opportunities for promoting technologies for mass housing, white topping, road concreting etc.
Contribute in improving company's reputation amongst technical clients by writing articles and preparing technical presentations on cement / concrete technology
Educate customer through direct mailing & field demonstrations
Increase brand equity of UltraTech brand through increased share of business, being the preferred cement supplier to Key Customers, setting up dedicated RMC plants at key customer sites
Promote the companys cement products including RMC in different sectors, in the Zone by organizing product awareness meets for the key influencers like Project Manager, Consultants, Architects, Clients and Project Promoters (Private and Government)
Visit Key Customers, their consultants, engineers and architects and organize product demonstration / concrete mix design trials at client site
Write about Company's products and newer developments, attend relevant seminars / conferences etc. and share the learnings with Key Customers
A US $44.3 billion corporation, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, our businesses have grown into global powerhouses in a wide range of sectors – metals, textiles, carbon black, telecom and cement. Today, over 50% of Group revenues flow from overseas operations that span 34 countries in North and South America, Africa and Asia.
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