Title: Retail Store Manager
Reports
to: Director
Function: LRBD / Sales &
Operation
Role:
To provide entrepreneurial insights in planning and managing Store Operations
as well as direct and guide the Store Staff in achieving the Sales &
Service Plan
Responsibilities:
Store Operations and
Management:
- Maximize efficiency and protect business integrity by
applying store SOPs (Standard Operating Procedures) and procedures guided
by the Senior Operation Manager/ Reporting Manager.
- Follow SOP for Customer Service, VM, Store Ambience,
Hygiene & Cash Collection
- Maintain floor standards including replenishment and
presentation as well as the general appearance and cleanliness of the
store.
- Assist Store Manager in managing the day to day
operations of the outlet including, coaching, goal setting, support and
development of staff.
- Maintain the best retail standards as per the market
positioning of the brand
- Identify seasonal promos, implement marketing
promotions as per guidelines, maximize returns from promotions. Ensure
there is increase in footfalls.
- Analyze secondary sales and stock in hand on weekly
basis and plan for replenishments.
- Responsible for Stock & Pilferage maintenance,
perpetual inventory and global stock count to control shrinkages and pilferages.
- Responsible for conserving and protecting company
assets and inventory by regular stock take of assets and merchandise
inventory.
Sales & Revenue Targets:
- Achieve volume and revenue goals at the assigned
Company Store
- Achieve personal sales goals and the goals set for the
Sales Team at the Store
- Target fixation & forecasting at SKU level.
- Drive sales and achieve targets of the store through
superior customer service, events and promotions
- Assisting Store Manager in planning & execution of
micro marketing activities at ground level
- Coach each store employee to establish realistic sales
goals for each month and develop an action plan. Offer them advice,
support, and motivation to help them meet their sales objectives.
- Assist store employees in selling process whenever
needed. Enhance the customer shopping experience by participating in the
sales process.
- Proactively stay connected to the Customer through
various means to evolve and build a long lasting relationship
- Assist Store Manager in MIS Submission of daily /
weekly / monthly reports to the Management.
- Manage all other matters pertaining to store sales and
perform additional tasks as required
Customer Service and
Operations:
- Ensure that Visual Merchandising is of the required
quality and all fixtures are in working condition at all times.
- Ensure positive customer experience being delivered at
the store.
- Achieve customer satisfaction through development of a
customer service oriented culture in the store.
- Strengthen brand identity through focused customer
engagement and superior brand experience.
- Drive Loyalty Program at the Store to increase repeat
business
- Respond to and resolve customer complaints in a timely
manner.
- Handle customer queries and complaints efficiently and
courteously
Team Management, Recruitment
& Training:
- Plan and assign goals and tasks to the outlet sales
teams.
- New staff induction and development
- Ensure staff
retention and engagement is high through motivation, coaching and guiding.
- Train, motivate and guide the outlet sales teams.
- Evaluate performance of sales team and provide
appropriate feedback.
- Conduct recruitment efforts & participate in
selection decisions of new employees
- Identify training needs and define a training calendar
for stores staff.
Administration
- Ensure all
staff/store facility are as per norms.
- Ensure
coordination with HO for staff and other day to day activity.
- Ensure the store
achieves audit ratings as per the norms.
- Ensure action
plans are executed based on mystery audit findings.
- Ensure adherence
to SHOWOFF standards and SOP's.
Key Result Areas (KRAs)
- Achievement of
targets
- Customer Service
- Stock Management
and controls
- Marketing and
Promotions
- Staff Management
and Team Development
- Administration
Desired Candidate Profile:
- MBA (Marketing/Retail) with 0 to 1 years of years of progressively
responsible experience in Apparel Retail Store management
- Proven track record of sales success in a retail
environment.
- Excellent in customer service skills
- Able to communicate with people of all levels with good
flexibility and initiatives
- Good Grooming and a Pleasant personality, energetic,
mature and attentive to details
- Committed to building relationships with customers
- A pleasant disposition, excellent written and spoken
communication skills and high enthusiasm levels are important job
attributes for this position
- Excellent leadership abilities and Team-player
- Computer literate