1. Business outcome: Sales value and special products turnover through franchise dealer
counter.
2. Lead Conversion: Would focus on lead conversion for painting services for the central,
dealer and self leads.
3. Enrolment: To enroll the painters and contractors in the Sparkle Loyalty Program.
4. Activation: The painters and contractors need to be contacted on a regular basis so that
they are kept active in the system.
5. Display: Responsible for maintaining the planogram & display at the shop for franchise
counters.
6. Meets: Painter/contractor shop meetings along with TSM/TSE.
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