Submitting periodic reports to HO about sales coverage, leads pipeline, conversions
Attending trade exhibitions, conferences and meetings
Reviewing sales performance of various retailers and submitting advice and suggestions on furthering business associations.
Negotiating contracts and trading terms
Monitor and analyze sales patterns and other performance measures to build marketing strategies targeting the covered retail counters
Build effective long-term & strategic relationships both internal (marketing, development, other departments) and external (e.g. retailers and channel partners)
Maintain and develop an awareness of external issues and market developments, including competitor activities, needs of customers, advances in food category, and professional trends, and share findings with the business and team.