Role Purpose: To achieve sales targets in the assigned territory selling existing and new products amp; developing the sales territory |
Reporting To: State Manager-Domestic Sales amp; Marketing |
Education: B.Sc Agriculture/M.Sc. Agri and additional MBA/PGDBM preferred |
Experience (in years): 2-3 years of Experience in Sales with exposure to Retail Sales and Dealer management in Agro-chem. or chemical industry |
Role Description |
Achieve Sales Goal: |
· Overall responsible for achievement of Sales Goal for the allotted territory. Both in terms of quantity amp; quality. |
· Confer with State Manager in defining annual business plan for the Sales amp; Marketing function based on the defined marketing strategies. |
· Translate the annual sales plan into quarterly and monthly operational plans and develop, on a regional scale, sales targets and volume goals for each product/brand. |
· Finalize sales target for each market amp; distributor within his territory. |
· Regularly monitor all orders given by distributors, take action to ensure budget achievement. |
· Actively track sales movement of competitors products and marketing activities and communicate exception scenarios to regional manager |
Execute Promotional Activities: |
· Plan Crop Campaigns in close coordination with State Manager amp; Field Marketing team for timely execution |
· Plans Farmer meetings and Demonstrations to be executed through Field Assistants employed by third party including their training. |
· Identifies promotion activities for month/year, allocates budgets for promotion activities, and prepares promotion and activities calendar |
· Propose promotional budget needed and operate within sanctions |
Distribution Management: |
· Build strong distribution network. Ensure effective distributor management in identifying amp; recommending new distributors. Developing and monitoring performance of distributors/ wholesalers/ network. |
· Guide distribution strategy and trade expansion plans and trade incentive schemes (incl. distributor welfare schemes). |
New Product Launches amp; new use development |
· Provides inputs to development team on new product (Agro chemical, Bio. Products and Equipment) testing, development of new concepts (new uses) for existing products and product positioning for selected product |
· Prepare market for New Product launches, at least one year ahead of launch. Effectively position new products launched and monitor performance closely. Share feedback with Region/HO |
Price Management |
· Operate within price sanctioned. |
· Communicate pricing (incl rebates, discounts etc.) internal to distributors/customers. |
· Monitor and evaluate pricing with customer and competitors in the region handled. |
Cash Collection and Credit Authorization |
· Propose credit ceilings for distributors. |
· Ensures timely collection all customers and take action in case of default/late payment/cheque bounces |
Manages Customer complaints and sales returns |
· Manages customer complaints and ensures issue resolution |
· In case of sales return, analyses reasons for return, informs C amp;F agent to make a sales return order, receives goods back at C amp;F, inspects goods and documents reason for return |
MIS/Demand Planning |
· Discusses amp; provided sales forecast to the State Manager |
· Prepare MIS for actual results to forecast monthly/quarterly |
· Provides information on competitor activities to State Manager |
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