Marketing executives, also known as marketing officers or marketing coordinators, are involved in developing marketing campaigns to promote a service, product, event or campaign. ... The focus can be on selling a product, a service or raising awareness of an issue that affects the public.
Duties of the Marketing Executive include:- Planning, developing and implementing effective marketing communication campaigns.
- Using the full marketing mix for the company's marketing communications.
- Writing copy for all marketing collateral, including brochures, letters, emails and websites.
Top Skills Needed by Marketers Today 1 Strong overall communication skills.
2 Solid grasps of analytics.
3 Strong understanding of Inbound marketing.
4 An ability to understand buyer needs and the sales process.
5 Basic spreadsheet skills.
6 Ability to tell a story.
Experience with contemporary digital tools, platforms, and channels.