Role: Senior Sales Officer / Sales Officer
Location: South India ( Please specify your preferred location )
Position Objective:
- This Position is supposed to focus on 3 Key areas of Sales
- To plan and execute Route to Market network, prioritization by state.
- Develop & Execute the Go to Market strategies in key cities.
- Drive cost and resource efficiency for FOS and DB infrastructure.
Role Details:
Route to Market Role:
- Plan Distribution/ Reach expansion in identified geographies.
- Drive Reach expansion plan in collaboration with ASMs & RSMs.
- Facilitate expansion with innovative seller incentives and other solution.
- Achieve desired DPL in identified top towns
Go to Market Role:
- Support the business growth with improved Go to Market solutions for Distributor working Drive Sales Effectiveness.
- Drive execution of various Go to Market norms for Distributor Team through effective collaboration with ASMs
- Implement coverage guidelines Urban, Rural, New Markets, Priority Markets
- Collaborate with RSMs to Optimize spends ROI and field force costs
- Develop channel programs tactical and strategic to achieve same store growth across the retail environment spectrum
FOS Management Role:
- Oversee seller and merchandiser working and identify opportunities and gaps in the same.
- Collaborate with ASMs and RSMs to device innovative delivery solutions and also optimize market servicing through right placement and resourcing of Urban and Rural trade partners.
- Liason with the Capability Development and Sales IT manager at HO to develop effective incentive programs and tracking mechanisms to get desired results on productivity and range selling.
Internal & External Linkages:
- Reporting Manager: Trade Marketing Head
- Internal Stakeholders: VP Sales, Regional Sales Managers, Area Sales Heads, Trade Marketing Manager, Sales Development Manager, IT and Finance.
- External Stakeholders: Distribution Partners, Third Party Payroll Vendors, DMS Vendors
Desired Skills & Professional Experience:
- The candidate must have worked in FMCG channel sales with at least 3 years of managerial experience.
- Regional or National level sales support (trade marketing / sales development / category management) experience would be an added advantage.
- The individual should be comfortable dealing with ambiguity, working in crunched timelines, influencing peers and senior level sales leaders without direct reporting relationships.
- Should possess high degree of presentation skills, client management skills and creativity; proficiency in MS Excel is a must