Genius U jobs - Salesforce Marketing Cloud Specialist

GeniusU is world first and most successful web and mobile platform for entrepreneurs which already connects over 1,000,000+ entrepreneurs to the right network, knowledge and opportunities based on their personal values, vision, passions, talents, and purpose.

We launched our services in 2015 and have been rapidly gaining market share while delivering best in class entrepreneur experience.

GeniusU’s A.I. Genies, give personalized recommendations on who to meet, how to upskill, where to go and what to do based on their stage of business growth, global location and other personalized information. We are leading the market in innovation, entrepreneurs satisfaction and growth.

Vibrant with a global team spread over 10 countries our team culture is thriving with energy, enthusiasm and we maintain pretty high standards when it comes to practicing the culture we believe in. We won’t let the word JOB weigh you down; instead will focus on your passions and talents to bring out the best in you. Geniusu.com is the first online training & mentoring university for entrepreneurs committed to finding their flow (path of least resistance)

Position Responsibilities

• Demonstrate mastery of Salesforce Marketing Cloud core functions including Email Studio, Journey Builder/Automation Studio and Contact Builder.
• Develop digital marketing assets. Deliverables include email and landing page design, lead capture form creation, building customer journeys and automations, developing email and newsletter templates with HTML/CSS/JavaScript.
• Utilize core marketing technologies and platforms, including but not limited to Salesforce Marketing Cloud, WordPress, Salesforce, Analytics, and Adobe Creative Suite.
• Strategize and execute B2C email marketing programs on behalf of our clients including A/B testing, email client rendering tests, QC and QA.
• Work alongside the Salesforce administrator to ensure database cleanliness, object syncing, bidirectional sync with CRM using Marketing Cloud Connect, and general campaign execution.
• Ensure quality assurance of email campaigns using testing and analytics tools to ensure deliverability, accuracy and a seamless user experience.
• Provide guidance and consulting on advanced email marketing tactics including dynamic content, personalization strings, and A/B testing.
• Ensure campaign health and deliverable execution using project management tools(Google Docs, Slack and Basecamp)
• Acquire Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Consultant and Salesforce Sales Cloud Admin certification in first 12 months.
• Consistently achieve or exceed monthly project target established by supervisor
• Ability to internalize and accurately leverage GeniusU's processes
• Retain training and direction from management
• Adherence and accountability with regards to company policies and values
• Work effectively in a collaborative work environment and professionally represent GeniusU to clients
• Performs other duties as assigned, which may include periodic travel

Minimum Qualifications

• Background knowledge of modern consumer behavior and B2C marketing strategies, including search, social, email, e-commerce, and content marketing.
• Comfortable with business-to-business marketing technology and a fast learner of new platforms.
• Highly motivated and disciplined self-starter with excellent oral and written communication skills
• Experience executing successful B2C email marketing campaigns.
• Proficiency with the following toolsets:
• CMS experience (ex. WordPress)
• Microsoft Excel/Google Sheets/ SQL
• E-commerce platforms (ex: Shopify)
• Basic HTML/CSS
• Salesforce CRM
• Process-oriented
• High attention to detail

Proficiency in the following is desirable but not required

• Marketing automation tools such as Salesforce Marketing Cloud, Pardot, Marketo, HubSpot, Eloqua, MailChimp, and/or Constant Contact
• Online screen sharing tools such as RingCentral Meetings, WebEx, GoToMeeting, or Join.Me
• Project Management tools such as Smartsheets, Asana, Trello or Basecamp
• Email and CRM integration technology such as Zapier or Litmus
• Analytics platforms such as Google Analytics, Tableau+
• Experience in Salesforce Marketing Cloud certification is a plus