Search Ads 360 Specialist
Location: Hyderabad, Telangana, India
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- Proven campaign management experience in Google Ads (Search),SA360 or other SEM platforms.
- Experience with Google Ads bidding strategies or any third party SEM tools in Conversion Optimization and/or Flexible Bid Management Strategy.
- Experience working with cross-functional teams and building relationships across internal and external global teams.
Preferred qualifications:
- Experience with digital media buying and selling processes, knowledge of SEM Bid Management technologies.
- Familiarity of the various tech offerings of the Google Marketing Platform
- Excellent analytical skills with the ability to process large datasets and identify patterns of significance.
Responsibilities:
- Use auction expertise to proactively identify opportunities for SA360 auto-bidding and attribution based on client business goals.
- Implement features, monitor performance and proactively surface opportunities to drive tech maturity for a book of business.
- Run periodic analysis to assess the performance of automated bid strategies and make recommendations if required.
- Provide Google standard agency/client service using influencing and relationship-building skills to grow and maintain various tech adoptions of clients in a book of business.