FULL Creative jobs - Search Engine Marketing Analyst

Marketing Analyst

Our mission is to help the world work Anywhere, so we can all commute less, pollute less, and weave in many to the workforce who have been disinvited.

We are currently hiring a PPC analyst to support our different brands.

We need you

• We are looking foremost for people who care and want to make an impact. 
• We are not looking for perfection.  We need someone to have the ability to work in a flexible and fast paced environment, liaising with teams across the globe on a daily basis.
• Output is more important than input.  We need people who can produce, who love to listen, and are able to demonstrate success in getting things done and making a difference.
• We are looking for people who are curious about how the business world is adapting to the new environment, short-term and long-term.
• We are looking for someone with experience of working within a Marketing team or a Marketing education background.
• We require great communication skills - both verbally and via written content.

The Role

• Create campaigns and manage PPC accounts in both AdWords and Bing platforms.
• Conduct competitor research and analyze competitors’ data to meet the holistic business goals.
• Ideate product positioning, find the right market for the right product at the right level and create strategies on how to have a strong foothold in that market.
• Measure important metrics on a daily, weekly, monthly basis and report them to the stakeholders.
• Analyze account performance with respect to key metrics and implement optimization strategies to increase efficiency and meet team KPIs.
• Analyze data trends, create keyword lists, bids and budget suggestions; gathering and analyzing data with the help of 3rd party keyword tools like SpyFu, SEMrush etc.
• Thorough understanding of attribution models, conversion tracking, Google Tag Manager and Google Analytics
• Create relevant ad copies and optimize through A/B Testing (if needed).
• Work closely with content and SEO teams to ensure landing pages are effectively optimized for all PPC campaigns and ensure maximum conversion rate is achieved.
• Liaise with the sales team on a regular basis to follow up on existing leads and resolve blockers to increase consumer base.

Key Expectations

• Hands-on experience on large data sets, pivot tables, charts, and other Microsoft Office tools.
• 1 to 3 years in Google & Bing certifications are mandatory.
• Experience in Social media marketing is a plus.
• MBA preferred but not mandatory.
• Prior work experience in Business to Business marketing is a strong plus.
• The ideal candidate should be able to have clear concepts on how to acquire customers through paid advertising campaigns. The position is remote for the time being but depending on the situation of the pandemic, you will be asked to join the Chennai office when the office re-opens.
• The role is based in Chennai city.