Search Engine Marketing/ Digital Marketing Executive

Backpacker Panda
Experience : 1 Years
Location : Pune
Posted on 24 Sep 19
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Job DescriptionLast Date 23 Nov 19
Search Engine Marketing/ Digital Marketing Executive

Full Time

Location : Pune  

Experience : 2 Years Experience

Your Responsibilities :

  • Responsible for end-to-end Digital Marketing including Search Engine Optimization(SEO),Search Engine Marketing(SEM),Pay-Per-Click(PPC),Social Media Marketing(SMM).
  • Improve the website's performance to increase the traffic.
  • Develop and implement link building strategy.
  • Website analytics and strategy implementation.
  • Creating Google and other search engine strategies.
  • Develop and test new keywords.
  • Deploy and manage Pay-Per-Click, retargeting, and e-mailer campaigns.
  • Analyze click-through data and present report.
  • Manage the company’s social media paid campaigns to sustain an engaging audience experience and generate leads.
  • Research and analyze social media trends including web visitor data, paid campaign performance to improve social media presence and campaign efficacy and maintain reporting metrics.
  • Work with various company departments to optimize the overall brand presence through social media channels.
  • Manage, optimize and execute Influencer campaigns. Create best practices and reports fortnightly.

Your Profile :

  • Completed Graduation or undergraduate in the respected field.
  • 1 - 2 years of relevant experience.
  • In-depth knowledge of SEO, SEM and the digital ecosystem as a whole.
  • Excellent MS Office skills and Google docs.
  • Familiarity with keyword placement and other SEO best practices.
  • Proactive, ability to work independently and aptitude for tough sell environment pressure.
Job Type : Full Time
Interview Type : Face to Face Interview
Company Description
Backpacker Panda is a new vibrant start-up company on the block with passion towards creating a data driven company and changing the way people backpack, travel, hike and bike in India. The hospitality market of India is slated for a disruptive change with our concept. Working with us will not only be a challenging and fun job but it will be a great opportunity for you to hone your entrepreneurial talents.
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