SEARCH ENGINE MARKETING- PPC TEAM LEAD

OceanAir Travels
Experience : 4 Years
Location : Kochi
Posted on 03 Jan 20
Job is expired
Job DescriptionLast Date 14 Jan 20
SEARCH ENGINE MARKETING- PPC TEAM LEAD

DEPARTMENT : Marketing

LOCATION: Kochi

Job Responsibilities:

  • Good track record of SEM experience and success managing PPC campaigns across Google, Facebook and Bing
  • Strong analytical skills and experience generating SEM reports
  • Coordinating with the Media & Digital Marketing Team to understand the Campaign Requirements, deliverables and scope of work
  • Conducting analysis and generating project reports as required study of traffic channels, Analysis of KPIs, Cost, ROI, output/productivity reports etc. 
  • In-depth experience with Campaign bid management. 
  • Familiarity with A/B and multivariate experiments. 
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Budget allocation as per planning, funds managing, monitoring & ensuring ROI 
  • Up-to-date with the latest trends and best practices in search engine marketing 
  • Should be thorough with budget allocation and media planning for travel related paid advertising campaigns
  • Coordinating with internal teams and raising the requirements for projects i.e. creative, ad banners, mailers, website content or any other media related things etc.  

Key Skills:

  • Strong knowledge and experience on Google Ad words, Google Analytics, Google Webmaster, Google Tag Manager  
  • Minimum 4+ years of SEM experience managing PPC campaigns across Google and Bing.   
  • Good Track record of managing a team of PPC executives
Job Type : Full Time
Interview Type : Face to Face Interview
Company Description
Established as a subsidiary of OceanAir Travel & Tourism LLC, Dubai, way back in 2004, OceanAir Travels has grown into a leading travel and tour operator offering international travel solutions with special focus on Inbound and Outbound services.
Job is expired
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