Search Engine Optimization Executive
SEO Specialist Roles & Responsibilities
· Develop optimization strategies that increase the company's website search engine results rankings
· Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
· Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences
· Work with editorial and marketing teams to drive SEO in content creation and content marketing
· Research and implement search engine optimization recommendations
· Create and execute link building strategy
· Determine measurable goals that demonstrate improvement in marketing efforts
· Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results
Day-to-Day Duties
· Conduct page optimization for search engine marketing
· Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
· Collaborate with others within the marketing department to manage SEO strategy
· Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials
· Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
· Change website architecture, content, linking and other factors to improve SEO positions for target keywords
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