Responsible for all aspects of content, which includes development, design,
production, presentation, evaluation and analysis
o Research, plan, write and edit content for the independent sites, research and white paper
o Develop Content Strategy, Structure and Calendar
o Manage and implement content calendar as per defined timelines
o Content Curation – Identify relevant content source
Develop & execute content plan for each contributor – Videos, Interviews,
Blog Content, Q&A, Expert Column
o Profile and promote the Contributors
Develop the Online & Offline event calendar for the independent sites
o Plan & Execute the events
o Drive Audience & Panelist acquisition for the events
o Event Promotion
o Post-event Communication & engagement
Social Media and Site Promotion
o Own and Manage the Social Media Channels [ YouTube, Facebook, Twitter,
LinkedIn, Instagram, Google +] for the Independent Sites
o Social Media Campaigns
o Digital Advertising for Site Promotion