Senior Digital Marketing Specialist:
We are looking for a senior digital marketing specialist with above 3 years experience with thorough knowledge in Digital Marketing, primarily we are focusing on campaign strategy and organizing.
What we're looking for:
Diploma or Certification in Digital marketing or a related field is preferable.
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/ SEM, marketing, social media and/ or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools
Working knowledge of ad serving tools
Experience in setting up and optimizing Google Ads campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data- driven thinking
Up- to- date with the latest trends and best practices in online marketing and measurement
Responsibilities:
Prepare Project Plan and execute all web, SEO/ SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end- to- end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies.,
Desired Skills and Experience:
Strong analytical skills, Ad serving, social media, Landing pages, Google Ads, Online marketing,
Digital marketing, Analytical skills, digital campaigns, analytical ability, with above 3 years working experience, customer experience.
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