Role: Senior Manager/AVP - Digital Marketing
- Worked on website projects. Well aware of concepts such as wireframes, CMS, user testing, design, UAT, website launch.
- Exposure to Digital Marketing areas such as SEM, SEO, e-sales, Google Analytics etc.
- Experience in similar function in a large size financial services organisation.
- Understanding of I.T. concepts such as CMS, UAT environment, etc
Education: PG/MBA Marketing
Work Experience:Experience in similar function in a large size financial services organisation years of experience
- Competencies Ability to brief digital creative agencies for creation of digital campaigns based on marketing insights and competitive landscape.
- Ability to think digital and translate digital ideas into reality.
- Good data orientation and creative thinking.
- Team player.
- Hard working & willing to learn.
Description of Role:
- Build, develop and execute Digital Campaigns (Display, SEO, SEM) by coordinating with Digital Agencies
- Brief, negotiate and execute Digital Media Buying by coordinating with Digital Media Agencies
- Assist in building new web pages, day-to-day maintenance of the website
- refresh content, get creatives,
- Contribute to drive the e-sales business by way of Digital Performance Campaigns (Execution, Monitoring and Analytics)
- Competitor benchmarking
- Legal approvals needed from time to time on websites,
- Driving traffic to the website and the customer portal, by way of SEO, S.E.M.
- Liaise with the agency to ensure work is done
- Web analytics
- Play the role of an enabler between Marketing and I.T. keeping organisation goals in mind.