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Senior Manager/AVP - Digital Marketing

Future Generali India Life Insurance Company Ltd
Experience : 0 to 4 Years
Education : MBA/PGDM
Location : Mumbai
Posted on 04 Feb 20
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Job DescriptionLast Date 04 Apr 20
Role: Senior Manager/AVP - Digital Marketing

  • Worked on website projects. Well aware of concepts such as wireframes, CMS, user testing, design, UAT, website launch.
  • Exposure to Digital Marketing areas such as SEM, SEO, e-sales, Google Analytics etc. 
  • Experience in similar function in a large size financial services organisation. 
  • Understanding of I.T. concepts such as CMS, UAT environment, etc

Education: PG/MBA Marketing

Work Experience:Experience in similar function in a large size financial services organisation years of experience

  • Competencies Ability to brief digital creative agencies for creation of digital campaigns based on marketing insights and competitive landscape. 
  • Ability to think digital and translate digital ideas into reality. 
  • Good data orientation and creative thinking. 
  • Team player. 
  • Hard working & willing to learn.

Description of Role:

  • Build, develop and execute Digital Campaigns (Display, SEO, SEM) by coordinating with Digital Agencies 
  • Brief, negotiate and execute Digital Media Buying by coordinating with Digital Media Agencies 
  • Assist in building new web pages, day-to-day maintenance of the website 
  • refresh content, get creatives,
  • Contribute to drive the e-sales business by way of Digital Performance Campaigns (Execution, Monitoring and Analytics) 
  • Competitor benchmarking
  • Legal approvals needed from time to time on websites, 
  • Driving traffic to the website and the customer portal, by way of SEO, S.E.M.
  • Liaise with the agency to ensure work is done 
  • Web analytics
  • Play the role of an enabler between Marketing and I.T. keeping organisation goals in mind.
Job Type : Full Time
Interview Type : Face to Face Interview
Company Description
Future Generali India Life Insurance Company Limited is a joint venture between three leading groups: Future Group – A leading retailer in India, Generali Group- A global insurance group that features among top 50* smartest companies in the world and Industrial Investment Trust Limited (IITL) – A leading investment company.
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