SASA Publications jobs - Senior Marketing Executive

Job description:

Join our renowned retail chain that manages multiple brand stores across South India as a Senior Marketing Executive. You will be a key player in driving marketing initiatives for our retail business, helping to enhance brand visibility, customer engagement, and overall growth. You will have the opportunity to work on various marketing activities, with a strong focus on retail-specific strategies to attract and retain customers.

Responsibilities:

Brand Promotion: Develop and execute marketing strategies to promote our retail chain and individual brand stores. This includes creating brand-specific campaigns, in-store promotions, and partner collaborations.

In-Store Marketing: Plan and implement in-store marketing initiatives to enhance the shopping experience, such as visual merchandising, signage, and promotional displays.

Customer Engagement: Devise and execute customer engagement programs to build brand loyalty and increase repeat business. This may include loyalty programs, feedback mechanisms, and customer surveys.

Digital Marketing: Manage the digital marketing efforts for the retail chain, including website updates, social media marketing, and email campaigns to drive online and offline traffic to the stores.

Local Store Marketing: Collaborate with store managers to develop and execute local marketing strategies tailored to specific store locations, considering local demographics and competition.

Advertising and Promotions: Coordinate advertising campaigns, including print, radio, and online advertisements, and in-store promotions and events to drive foot traffic and sales.

Market Research: Conduct market research and analysis to identify emerging trends, customer preferences, and competition. Use this data to develop marketing strategies.

Sales Support: Collaborate with the sales team to provide marketing support, such as sales training materials, product knowledge resources, and promotions to boost sales performance.

Budget Management: Assist in budget planning and management for marketing activities, ensuring cost-effective campaigns and tracking expenses.

Performance Reporting: Regularly report on the performance of marketing campaigns and initiatives, measuring key performance indicators (KPIs) and recommending adjustments as needed.

Collaboration: Coordinate with brand managers and store managers to align marketing efforts with brand objectives and store-specific goals.