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Senior SEO Executive
Indoswift consultancy services
4 to 8 Years
SEO, PPC, SEM, SMM
Job is expired
Posted on 04 Oct 18
Job DescriptionLast Date 03 Nov 18

We are seeking an individual with knowledge in SEO research & analysis. She/he must have good knowledge of all On page, OFF Page SEO and SMO activities. Ability to handle BD profile is an advantage.

Responsibilities

  • Able to manage PPC campaigns across Google, Yahoo and Bing
  • Ability to research, deploy and manage PPC, display and remarketing campaigns
  • Monitor and report campaign performance (conversions, CTR, Impression Rate, CPA, CPC, Cost) and be able to effectively communicate results/recommendations to team and clients
  • Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
  • Knowledge of landing page best practices for PPC campaigns
  • Expert understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends)
  • Experience with bid management tools
  • Experience with A/B and multivariate experiments
  • Able to execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Utilize basic programming and web design skills to enhance SEO
  • Stay abreast of industry trends, including white hat and black hat tactics so as not to violate search engine guidelines
  • Develop and maintain comprehensive social media strategy through consistent storytelling to promote group websites across social channels
  • Lead the content creation process with internal and external creative partners.

    Ensure social integration with other marketing efforts, such as events, media campaigns, and product launches.

    Responsible for increasing awareness among influencer networks

    Maintain a critical eye over content quality and brand tone.

    Plan social media content calendar and schedule postings

    Define KPIs to measure success across social campaigns.

    Keep up-to-date with emerging trends and changing social media technologies.
Industry
KPO / Research

Job Type

Interview Type

Face to Face Interview

Functional Area
ITES / BPO / KPO / Customer Service / Operations
Company Description

Indoswift Consultancy Services Pvt. Ltd.
Indoswift is the professionally operated innovative process outsourcing company operating since 1999 having its head office in New Delhi. We provide back office services in different languages and in 14 countries across the globe.