Roles and responsibilities:
The SEO Analyst should take the responsibility of Business lead generation via digital marketing channels (SEM/SMM) to full fill the marketing team requirements in on time and give a cost-effective long-time solution.
Primary Job Responsibilities:
To optimize our website the current SEO industry standard for better perform our website which helps in achieving the planned business objectives.
Google Ad Campaign creation/ monitor and optimization, Keyword research, Sample content righting, website audit(On-page/ off-page),new website design and development planning, Mobile responsive checks, web form and landing page optimization, A/B Testing, banner design, website issues fixing and performance optimization, report creation, Competitor site Analysis and Keyword research.
Tools to handle:
Google AdWords, Google Analytics, Google Webmaster, Facebook Ad, Email marketing, AMP, SEMRush, Excel, PowerPoint, Word.
Skill Set :
Good English writing skills
Good Managerial Skills
Experience in handling Education portal or education institute website would be an added advantage.