This role involves managing a portfolio of clients and improving their search engine optimisation by using techniques including but not exclusive to: Keyword Research, Copy Optimisation, Article Marketing, site structure, URL re‐writes, social media, blogging and link building. An understanding of Paid search marketing would be advantageous.
A critical element of this role is to improve rankings for the clients assigned to your portfolio, and deliver reporting on a monthly basis.
A high degree of energy, commitment, initiative and enthusiasm is required along with a thirst for knowledge in the internet marketing arena.
The ability to organise, prioritise and meet deadlines is essential as is the ability to communicate with clients, in a polite and professional manner.
Reviewing clients current website
Developing an optimisation plan
Making changes necessary to the site and implementing the plan
Reporting on success and activity to clients
Liaising with management team
Developing long term relationships with your key clients