Plan, develop and execute the organic SEO strategy for the editorial calendar. Create a unique organic SEO strategy for each industry and take complete ownership of technical SEO
Ensure a steady and consistent growth of the brand’s online presence
Actively engage in offline events, seminars, webinars and other activities of relevance to the team and the company
Conduct regular primary and secondary market research, research on social media best practices and keyword optimization
Handle outreach for the content team by getting in touch with various publishing platforms, freelance writers and industry professionals/companies
Be the single POC for direct marketing to potential business leads and industry-specific event organizers
Build professional relationships with potential business leads by promoting industry-specific events, hosting online competitions, contests or giveaways
Source influences and manage campaigns alongside the Content Manager
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