The Content Writer is 'the voice' of our clients by writing web copy that aligns with their branding and other marketing efforts.
Core responsibilities include the following:
Implementing various elements of a client's content marketing strategy as instructed by Project Managers
Optimizing current copy on a client's website (page titles, meta descriptions, h1s, alts, anchor text, etc.)
Writing new SEO-friendly copy for pages on a client's websiteBlog writing and postingPress release writing (as well as other forms of PR--media pitches, articles, etc.)Infographic creation and promotionSlideshare creationVideo Transcriptions
Participating in client calls during campaign kick-off and as necessary thereafter
Researching trending topics within a variety of industries
Other duties as assigned