Job Description
SEO
Executive should
behaving in-depth knowledge of keyword research, SEO copywriting and the behaviours of search engines. You should have excellent information
on search engine optimization tools and techniques. You would responsible for analyzing, reviewing and
implementing websites that are optimized to be picked up by search engines. You
will develop content to include keywords or phrases in order to increase
traffic to a website.
Responsibilities and Duties
- Handling all aspects of
SEO (On-Page and Off-Page SEO) & SMO.
- Write SEO content for blogs,
website and social media handles
- Experience in Developing and
implementing a link building strategy
- Should be able to
develop and implementing effective SEO and SMM strategies & execute
SEO Audits, recommendations, and other executions
- Work towards organic
search optimization and ROI maximization.
- Coordinating with the
other team members for content, design, and social media, pay-per-click
(PPC) marketing, and other activities on project development, timelines,
and results
- Research and administer
social media tools in support of the client’s social media strategy.
- Making
Powerful Call –to actions for the visitors
- Monitor and administer
web analytics dashboards, reports, and key reporting tools to evaluate
search results and search performance across the major search channels and
point out key areas of importance in accordance client goals
- Experience
with SEO Tools: Google Analytics, SEO Moz, SEMRush, Google Webmaster tool,
Bing webmaster tool, Majestic, Link analysis tools, competitor analysis
tools, other links, and keyword research tools
Skills & Requirements
- Min 2 years of
experience in SEO activities in an IT company.
- Candidate must have Good English Communication skills, both oral
and written.
- Familiarity with
relevant tools (e.g. Conductor, Screaming Frog, SEMRush and MOZ) and web analytics tools (e.g. Google
Analytics, Web Trends).
- In-depth knowledge of
SEO - On-Page and Off-Page SEO Optimization
& SMM.
- Knowledge of HTML, CSS,
JavaScript, Bootstrap
- Knowledge of Content
writing and designing
- Knowledge of standard
and current SEO practices.
- Proficient in PPC, SEM,
Submissions, Bookmarking, Commenting, and Link Building.
- Perform site analysis,
keyword research, and mapping, and assess link building opportunities.
- Prepare analytics and ranking reports and present to clients and management.
- Keep up-to-date with constantly changing technological and search engine trends, algorithms,
and ranking factors.
- Experience working with
CMS and building/administering content in CMS environments
- Experience with SEO reporting