Lensico jobs - SEO Executive

Job Summary:

• Increase website traffic: increase traffic to ourwebsites via various digital marketing methods - with a main focus on ethical, organic SEO techniques. 
  
• Coordinate with marketing teams to analyze data for updates to a variety of stakeholders in the online, ad sales, marketing, development and research departments on progress made towards SEO goals.
  

• Candidate must have minimum 1+ years of relevant experience in SEO.
  
• Experience in Ecommerce domain
  
• Should have Good Knowledge on Google updates, PPC, Google Analytics and webmaster.
  
• Minimum 5-10 successful international Digital Marketing projects will be an added advantage.
  
• Candidate should have knowledge of latest digital marketing trends, methods and best practices.
  
• Ability to work independently on projects and also collaborate as a team member.
  
• Good English Communication skills, both oral and written.
  
• Should have Experience in PPC
  

• Hands-on SEO experience with a strong technical focus.
  
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
  
• Experience with web analytics, Google Search Console, rank monitoring, and leading SEO software tools.
  
• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
  
• Provide Digital Marketing recommendations in coordination with elements and structure of websites and web pages (Site audit experience).
  
• Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific.
  
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.
  
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, Infographics and presentations).
  
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.
  
• Research and administer social media tools in support of clients social media strategy.
  
• Monitor and evaluate search results and search performance across the major search channels.
  
• Work closely with the other team members to meet client goals.
  
• Required Experience, Skills and Qualifications
  
• Hands on experience on latest Google Updates
  
• Should have worked on Google Analytics and Google Webmaster Tools
  
• Should have worked on Spammy Link Analysis
  
• Good in SMO Strategy Planning and Marketing
  
• Website architecture design and analysis
  
• Good experience in HTML Coding and Analysis, Worked on Pay per Click campaigns
  
• On Page Off Page SEO Optimization
  
• Social Media Optimization
  
• Content Marketing Strategies
  
• Good in communication
  
• Good Knowledge in Paid Advertisement