Ailogix Pvt Ltd jobs - SEO Executive

Job Summary
Required an SEO Executive with minimum 1-year experience.
Responsibilities and Duties

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Develop and implement link building campaigns
• Develop, manage and execute communication/content strategies via social communities in coordination with client goals
• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
• Research and administer social media tools in support of clients’ social media strategy
• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
• Communication to team and management on project development, timelines, and results
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform on-going keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyse competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Conducting on-page and off-page SEO
• Finding keywords with the help of SEO tools
• Completing tasks delegated from the senior personnel
• Closely coordinating with the content department and social media
• marketing department
• Watching over the activities of the competitors to stand at pace with the competitors.
• An analysis of both the internal and external activities are a part of the basic tasks that must be performed by an SEO executive
• Every page on a site should have a defined purpose
• Digital PR and inbound link strategies
• User interaction and user-generated and social comment
• Geographical targeting and geo search
• Offsite high quality back link building
• Use of tools for measuring and comparison becoming more plentiful and useful
• Personalization of internet use and non-standard search results
• Diversity of media and the technical implications of this e.g video, blended search, social search, mobile.

Key Skills

• SEO, SEO Tools, Digital Marketing, Social Media Marketing, Social Media Management

• At least 1-year experience as an SEO Executive.
• Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
• Experience working with CMS and building/administering content in multiple CMS environments
• High-level proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Knowledge of PPC & Facebook Advertising programs and optimizing data gathered from both organic and paid sources.
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with Web master tool, website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• Graduate in any discipline.

Benefits

• 5 days week
• Training and mentoring