Manage and maintain the organization’s website(s).
Write and optimize content for the website and social networking accounts such as Facebook, Instagram, and Twitter.
Track and analyze website traffic flow and provide regular internal reports with Google Analytics And Google Adword.
Attain key performance indicators such as Reducing The Website Bounce Rate, increasing dwell time or improving conversion.
Continually work on the Search Engine Optimization(SEO, On-Page & Off-Page) of the website(s).
Fix any errors or bugs in online content.
Edit and post videos, podcasts and audio content to online sites.
Arrange webinars and webcasts.
Create online banner adverts and oversee Pay Per Click (PPC) ad management.
Write copy for Email Marketing Campaigns.
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
Work on printed material to supplement online products.
Attend product launches and networking events.
Also, Know about the Google Remarketing.
Responsibilities and Duties:
Make Digital presence
Assisting in the formulation of strategies to build a lasting digital connection.
Planning and monitoring the ongoing company presence on social media.
Launching optimized online advertisements to increase company and brand awareness
Be actively involved in SEO efforts. (keyword, image optimization etc.)
Measure the performance of digital marketing efforts using a variety of Web analytics tools. (Google Analytics, WebTrends etc.)
Required Experience, Skills and Qualification
Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job.
Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work.
Video editing skills: Website and social media content will not just be text but frequently visual as well- Additional Advantage.
Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines.
About CrayonCrayon InfoTech is a Website Design & Web Development Services Company. Our mission is to help clients achieve their business goals through customized web design & development solutions and various web-marketing programs designed to maximize return on investment. From website development, implementation and support, to consulting - our highly disciplined approach to every project we undertake gives our customers a positive experience of our skills across the whole spectrum of our Internet service offerings.