Emmbrace Lifestyle jobs - SEO Executive

Job Summary
E-commerce SEO executive is primarily responsible for overseeing and managing end to end business of various E-commerce Channels (Amazon, Flipagram, etc) and own websitethrough which company will be selling its products. The person would be involved in planning, execution and evaluation of various online strategies for the company. The role’s main objective is to drive various initiatives to strengthen online marketplace presence by using Ad Campaigns and various activities.

Responsibilities and Duties

·       Knowledge of E-commerce platforms- executive will be trained on business processes followed by E-commerce marketplaces like Amazon, Flipkart etc and coordinate with them on day to day basis for promotion planning, sales planning, assortment planning and services. If a person has not worked with these channels before, he/she should have required business acumen to do business with them.

· Service communications- The role also requires the person to handle various internal communication to deliver best customer service/feedbacks.

· Sales analysis and monitoring on ecommerce (SEO, SEM, SERP) – Prepare and analyse various reports to be on top of required business matrices-

Setting up PPC ad campaigns, which will include detailed keyword research, analyses and scaling/optimizing campaigns for better conversions. Using tools and sources.

· Product planning and cataloguing- Responsible for product planning specific to online channels and ensure proper cataloguing/merchandising to drive sales. Handling the seller portal of E-commerce channels and own brand website.

· Effective Communication - Drive communication with both new and existing customers for our current and new product lines using Email marketing (Mail Chimp etc.)

· Marketing initiatives- Social Media marketing(SMM) activities on profiles of Facebook, Instagram. Brand building activities. (ORM)

· Competitor Analysis - Being aware of the competition and new Products in market. Continuously observe industry trends and proactively develop actions to react to changes.