Job brief:- We are looking for an SEO Analyst to join our Marketing team and help us build a strong
online presence.
SEO Analyst responsibilities include performing keyword research, optimizing our content
and monitoring user engagement across our website.
To be successful in this role, you
should be familiar with current SEO techniques and tools and have excellent analytical skills.
Ultimately, you will apply effective SEO strategies to ensure we attract and engage our
target audience and convert visitors into customers.
Responsibilities
Conduct keyword research using various tools (like Keyword Planner and Moz)
Perform competitive analysis and identify gaps in our content or areas of improvement in
our web design
Track important SEO metrics including organic traffic, conversion rates and time spent on
page
Update older content and add effective calls to action (CTAs) to improve user engagement
Report on performance metrics comparing them to our SEO goals and bench marking data Optimize pages for mobile
Implement link building strategies and manage back links to build online authority
Monitor paid search campaigns
Follow SEO trends and stay up-to-date with new tools and practices .
Requirements:- Work experience as an SEO Analyst or similar digital marketing role Expertise in Google Analytics Familiarity with keyword research and management tools Experience with email campaigns and paid advertising Understanding of ranking factors and search engine optimization practices Strong analytical skills