We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activitiesYou will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks You will also manage all SEM campaigns on Google in order to maximize ROI
Responsibilities
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Develop and implement link building strategy
Monitor daily performance metrics to track SEO performance
Research and analyze competitors targeting keywords
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Requirements
Experience of working on SEO of B2C products, experience in edtech a plus
Good knowledge of onpage/offpage SEO strategies
Good writing skillsGood analytical skills
Command on Google analytics and SEO benchmarking tools like AH Ref
Should be able to use CMS (WordPress)
Solid understanding of performance marketing, conversion, and online customer acquisition
Knowledge of ranking factors and search engine algorithms
